Trust isthe whole point.
Hold still, or scroll. The noise settles into a signal.
You'll find the words that are true to you, and a distinct way to carry them through your brand.
With AI, so many of our conversations are automated, diluted and dispensable. We help leaders clarify what they really mean and why it matters.
We start with a conversation, use heart-focusing practices to pinpoint clarity, and turn what we learn into your organization's brand and messages.
Everything you do and don't do is part of your brand. A leader's clarity shapes what an organization can ask for and build.
Linda SeebantzFounder of True Story CommunicationsCoherence before content.
AI can help carry a clear voice. It can't decide what's true for you.
In a world flooded with fast content, most communications work starts with the tool and hopes a voice emerges. We do the opposite. We locate the core of your brand first, then translate your heart-led truth into a strategic foundation, so your people can speak with consistent, trust-building resonance. Coherence before content. Then technology can help carry the message, while people stay responsible for the meaning and judgment behind it.
That's the balance the moment is missing:
- head&heart
- care&clarity
- source&scale
When your communication is coherent, the people you serve can feel it. Heart-centered work can be tangible, strategic and rigorous.
It's how trust is built, and trust is the whole point.
Locate, articulate, amplify
Locate.
Articulate.
Amplify.
Make room for your heart-led clarity and find the truth beneath the familiar talking points.
Shape that truth into clear positioning, messages and brand direction.
Build the communications, website and tools that carry the message consistently.
Leaders who care deeply about their work, and want its public voice to reflect it.
You value marketing, but you don't have the in-house skill set or bandwidth to do it well. Your message may feel scattered, overworked, or too much like everyone else's.
You're not looking for an order-taker or a quick fix. You want a strategic partner who can translate your heart-led work into clear strategy and honest communications: someone who listens closely, asks useful questions, and tells you what isn't working. And you're willing to slow down and get clear on what you stand for before asking for more content.
If you need rushed production, or a logo or tagline without the discovery behind it, we're probably not the right partner. The foundational work is the point.
- Founders, executive directors and other senior leaders who shape the organization's direction and communications.
- Nonprofits and associations
- Private and community foundations
- Purpose-driven businesses and founder-led practices
- A campaign, a new leader, a merger, a site rebuild, or a strategic plan just adopted.
- A nimble, fully remote partner, with hands-on market experience across New Mexico, Colorado, the Carolinas, Wisconsin and the Chicago metro area.
True stories,
well told.
Identities, websites, reports and campaigns for purpose-driven organizations. Each one started at the source.
See all work
JumpStart Autism Collective
Advancing New Mexico
New Mexico Conference on Aging
LOYL, The Love of Your Life
The Horse Shelter
Seasoned creative.
Strategic thinker.
30+
Linda Seebantz helps mission-driven leaders find the heart of what they mean and build a brand that can carry it. Her search for the source of her own best work led her to HeartMath, where she trained as a certified coach and mentor.
Meet Linda and the team“What began as a logo and website update led me to Linda, after two years of other frustrating attempts. I am astounded by the breadth of her unique methods using Heart Math and Power + Purpose. She has shed light on why my search was non-eventful, illuminating aspects of myself and what I want in a brand plus so much more!”
Joan DuncanCreatrixRead the Creatrix story